When this company introduced its first major pricing and packaging update in over a decade, the challenge wasn't just communication — it was behavior change.
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I partnered across Sales, Customer Success, and Product to design a learning system that equipped go-to-market teams with the clarity and confidence to sell the new model effectively.
This wasn't a one-time training rollout. It was a coordinated enablement ecosystem designed to drive consistency, adoption, and measurable performance impact.
The goal was not just awareness — it was repeatable execution in live deals.
I designed a system aligned tightly with how people actually learn and perform on the job:
Everything was structured to build capability progressively — not overwhelm upfront.
Enablement System Design
End-to-end rollout strategy tied to product launch milestones. Curriculum architecture aligned to learning objectives and business goals.
Learning Experiences
Modular eLearning certification program. Live workshops and scenario-based practice sessions. Train-the-trainer sessions for frontline managers.
Reinforcement & Adoption
Coaching frameworks and discussion guides. Office hours and ongoing support structures. Knowledge retrieval strategies to improve retention.
Content & Delivery
Storyboards, course maps, and curriculum documentation. AI-assisted workflows to accelerate development. Visual design and content systems to ensure clarity and consistency.
Each layer built on the previous one, ensuring teams didn't just understand the change — they could apply it under pressure.
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