A modular onboarding curriculum that introduced new users to Muck Rack's core capabilities through role-based learning paths. Designed for self-serve adoption at scale.
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Placeholder. Describe the problem: new users were arriving without a clear path to learn Muck Rack's core capabilities, and self-serve adoption was limited by the absence of role-based onboarding.
Placeholder. Outline the strategy: a modular curriculum mapped to job roles (PR pros, communicators, agency leads), broken into short, sequenced courses with embedded assessment and a final certification.
Placeholder. Capture impact: course completion, certification issuance, time-to-first-value reduction, qualitative customer feedback.
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